The Business Side of a Fashion Brand.
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Lecture 1 - Introduction. Overview of Course Content. (2:39)
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Lecture 2 - The Business Plan - 6 components: Market Research, Raising Capital... (3:18)
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Lecture 3 - Company Overview, Market Analysis, Distribution Channels, Manufacture (3:00)
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Lecture 4 - Financials, Executive Summary, Cash Flow Chart, Elevator Pitch... (2:29)
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Lecture 5 - Identify Your Customer, Consumer Research, Product Research (2:44)
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Lecture 6 - Manufacturing, Production Process, Print-on-Demand, Factories... (3:57)
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Lecture 7 - Distribution, Online Presence, Websites, Shopify, etc. (2:35)
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Lecture 8 - Marketing, FB algorithms, Trade Shows, Bloggers, Tips for Success, etc (3:37)
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Lecture 9 - Vision and Purpose for your Brand, Core Values, Social Responsibility (4:21)
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Lecture 10 - Quantum Thinking, Thoughts and Limitations, Belief Systems etc. (3:38)
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