Fashion Marketing & Branding
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Lecture 1 - Introduction. Overview of Course Content. (3:22)
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Lecture 2 - Brand Cohesiveness & Consistency. Different channels of promoting your Brand (4:21)
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Lecture 3 - Marketing vs Branding: What is the difference. Identifying your customer. (4:16)
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Lecture 4 - Marketing Strategies: Defining your Ad Campaign. Social Media: PART 1 (5:15)
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Lecture 5 - Social Media-Part 2 - The making of "Revolve" - mastery in Social media. (4:40)
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Lecture 6 - Print Advertising: Catalogs, Cookbooks, Editorials, etc. (4:30)
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Lecture 7 - Websites, On-Line marketing, Global visibility, Website builders, etc. (4:53)
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Lecture 8 - Fashion Shows. Creating a Buzz. Public Relations (PR). (4:29)
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Lecture 9 - Email Marketing: Funnels and Lead Generators. (4:50)
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Lecture 10 - Brand Equity: Creating the Ultimate Powerhouse. My Ralph Lauren story. (5:02)
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Lecture 11 - Tips for Success. Words of Wisdom. Conclusion. (3:06)
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